SEO – The King Of Searches

As per research, the total value of Global Search Engine Optimization for the year 2023 stood at 75 billion dollars. And the global business economist predicts it to grow to almost 90 billion dollars by the end of 2024. 72% of business owners are overjoyed with the success that they got from SEO rather than conventional marketing forms.

And as per LinkedIn, almost all the companies globally reinvest 10% of their total marketing budgets into SEO. The numbers speak for themselves and they tell really tall tales of the success of SEO.

What is SEO?

SEO stands for search engine optimization – which means to optimize your content (in terms of both textual and visual form) that the search engines like google and yahoo can easily crawl, index and rank them. It is a race to rank, possibly on the top of first page, for a given search query for everyone to see.

The point of SEO is to optimize your content in such a way – that the content makes it position in the top five of the search results. Since top 5 of the search result for any given search query take away more than 65% of the traffic, it only makes sense to rank in top 5 of the search results.

What is the aim of SEO?

Well, there is an old adage – that you can hide a dead body on the second page of google. Meaning, that no one cares what is there on the second page of google. To exacerbate the already underlying threat, majority of the people searching for their query don’t even bother about scrolling down the page to even have a glance at all the search results. This is why it becomes all the more important to rank in top 5 of the search results and possibly on the first position for a given query.

SEO ameliorates your pain of finding customers by allowing you to rank on the top spot and generate confirmed leads for you.

How does SEO work?

When we are optimizing your content for search engines, we are making your content a lot more palatable and luscious for the search engines. Picture this, you are hungry, who is looking for something scrumptious to satisfy your appetite. And you have two options, to eat anything that comes your way, or to have an exquisite and elegantly garnished – nice smelling dish/meal course. What would you do? Without doubt – you would devour the latter.

It is the same case with the search engines. They also love beautifully structured and properly organized – thought out content which they can crawl easily, without any hassles and index it. And allow its users to have a look at your content for a given search query. If your content satisfies the intent of the searcher – the searcher contacts you via email, WhatsApp or may be a phone call. And this is how, search engines generate a confirmed lead for you.

We ensure to optimize your website by working on your GMB profile and working out your local business. We have strategy well planned for businesses with multiple location as well. And make sure to use geo specific content so that your website rank for a specific location query.

What does SEO do?

SEO is content optimizing – and when we speak of optimizing, it means we are making your content become readily acceptable for the search engines – so that they can rank it easily. Optimization includes – trying to fix up the textual as well as visual content to make it worthy of ranking for a search query.

This involves writing eminently high-quality content which is plagiarism free and adding value to the searcher. The content – apart from being plagiarism free, must also be attractive and appealing that it coerces the searcher to go through the entire content. For this, we make sure to use impressive vocabulary – updated content in terms of value and information and carefully structured content. We also pay immense attention to the overall user experiences, UI/UX and the ease of navigation of the website. There are hundreds of parameters that we look for in a written content.

We take care of the following

• What is the length of a sentence?
• What is the percentage of active and passive voice?
• What is the ease of readability of the text?

And a lot more.

Similarly – we also optimize the content in the form of images. Since images carry a lot more weight in comparison to the text, they interfere and jeopardize the load time of the website. The longer the load time – the more are the chances for the searchers to derelict your content and the webpage and go elsewhere. Search engines are always meticulously spying upon how each searcher is interacting with a given piece of content. If the searcher abandons your content and goes to other webpage, simply because the image did not load that fast – it works negatively against you. It spoils the searchers interest and devalues the credibility of the search engine for having served the searcher with low quality content.

We optimize visual content/images in such a way – that they are a lot lighter in weight – keeping the resolution intact that they load quickly. And all this adds up to the elevated sense of happiness in terms of user experience. We also make sure to add alt text to every image – something search engine prefers. If the searcher is jovial and delighted with your content – it means your content is worthy to be shared. And search engines make sure that they share your content for a given search query across the web.

We make sure, that both your written and visual content is optimized to the best of its potential.

Who needs SEO?

All of the business owners – whether miniscule or colossal, fresh or old – they all need SEO. The landscape of business world is continuously altering. There are more than 7 billion people in this world, more than 7 billion smart phones and 8 billion search queries each day on Google itself. You can now imagine the size of the world market. Moreover, the trends are always filtering in with all sorts of products and services and competition rising now more than ever. Since there are a lot more newer competitors who are vying for a share in the already competitive and saturated market.

Given this imminent and scary threat to your business, it makes even more sense to incorporate SEO in your business. The ways that humans interact with each other have changed a lot in last two decade – owing most of it to the rise of technology in term of search engines. Search engines have reduced the dependency of humans on fellow humans and since then – the major traffic has moved to top tier giants of the technology realms.

Picture this, there was a time when people used to ask other people for directions when they were navigating through unfamiliar neighborhood. But, with the advent of google maps, when was the last time you yourself asked for directions when you had to navigate through non familiar surroundings. And your answer to yourself will give you a lot more clarity as to why and how SEO would impact your business in the real world.

People don’t believe in fellow people anymore – but in reviews that you garner over your business profile. What is your star rating and how satisfied customers feel with you. All this translates in making or breaking of business. And you can control all this by allowing us to do your SEO – so you rank on the first page and fetch hefty business.

The new business founders need SEO services to increase their visibility and always be present in front of the customer. So, they can start to rapidly climb the ladder of success. And the age-old business owners need SEO to maintain their presence and not get vanquished and wiped out by other young fledgling owners who are incorporating technology in their work.

SEO helps new business start up to quickly push boundaries at an unprecedented rate and simultaneously redeems the old business from the looming threat of moving into oblivion.

This is why it becomes extremely crucial to opt for SEO. Therefore call us now and secure your place in the market.

Why should you choose us?

Here is a very legitimate question, that why should you choose us? Especially when there are very many other SEO services providers in the world. Well, simply put, we believe in walking the extra mile. We don’t limit ourselves to only SEO but also see exactly what else does your business need to fetch more customers.

Our approach for SEO

When we embark on your project of SEO – we leave no stone unturned. We follow a very productive approach which goes as follows.

Analyze > Probe > Master Plan > Execute > Assess > Report > Recalibrate

Once we are onboard with your SEO – we follow the above path.

Analyze

The very first thing we do is to analyze what your business is and where is your target market. This involves the inspection of your business and how healthy it is and what would it take for us to make you a formidable business force. We also make sure to check how effectively you manage the workflow processes inside of your system. And if it allows for a seamless and effective integration of the internal departments of your organization.

All in all, we carry out an internal research of the organization, pertaining to its own well-being. And then we move on to carryout a research on your intended market place and competitors.

Probing

This involves researching for keywords that match up and are in synchronization with your searchers’ intent. There are many ways how your customers can and will find you and we focus upon all those possibilities.

Probing your business also involves researching your competitors from top to toe – that you would be fighting against. It involves how they position themselves in front of the customers both digitally and physically. What trends, techniques and technologies they are making use of? And figuring out how exactly are they able to attract customers? Probing is probably the most brainstorming step of the cycle we follow.

Master Plan

Once we complete our analysis and probing of your business, the competition and the market place, we move on to the next step. That is the creation of a master plan which incorporates all those strategies that we will make use of to produce desired results. Master plan includes keywords that we would work upon, promotional content and blog writing, guest post, link building, on page and off page SEO and technical SEO.

Execution

Once we are over with crafting an infallible master plan, we begin with execution of the plan. We make sure to follow the course of master plan we keep so as to have magnanimous effect pour in. This means all the planned stages of master plan must be propelled with such enigmatic propensity that they start to exhibit result in as little as 2-3 months of their execution. We make sure that we launch the master plan very warily and conscientiously so that there are no room for any errors and flaws.

Assessment

Next is assessing our execution. No matter how impeccable a plan we create and execute, there is always some room for improvement. And this improvement helps us to make incremental changes little by little month after month – that it transforms into a titanic monumental change. A change which becomes a firm cornerstone in the foundation of your success. We assess all the parameters of the master plan – right from keyword research to technical SEO, making sure that we don’t miss out a thing.

Report

When we are over with assessing of the results that we get after a month, we compile them and share them with you. After a quarter, we reflect upon our doings and see what we can do to further the cause of SEO which benefits you. All of our reports carry our important suggestions predicated upon the observations made in your business profile. And we listen to what more you want us to do or expect out of us.

Recalibrate

Once we scrutinize the reports, we ensure to recalibrate our strategy for the next quarter. If there were things that went unnoticed, or some marginal error we fix it up in the next quarter. We continuously reflect upon our business plan to align and realign ourselves with the end goal.

Why are we better than the rest?

Experience

What really puts us apart from the rest of the SEO agencies and companies is the hands-on experience at various projects. We know how different industries work behind the scenes, where most of the action happens. Each industry is different than the other and therefore requires a special strategy in order to fetch customers and satisfy them.

Since we have a diverse experience of catering to different business genres, it makes us the apt fit for you. No matter what type of business you have, we have a wholesome strategy for your business in store. Since, we have seen quite a lot of vicissitudes and challenges that are ushered in businesses, we know how to deal with them. Our vast experience from medical to salon businesses help us to envisage a strategy of each business type.

Dedication

We are a firm believer of dedicated hard worked intertwined with creative thinking. And we understand the latest technology like no one else, and we stay ahead of the game by constantly updating and upgrading ourselves. We have a love for making the business grow from scratch so much so that they metamorphose into strong and enduring companies. Companies which are strong enough to stand the test of time.

Result Orientation

Now, we can all come to one common point of agreement, that is the results. No matter what sky kissing promises a company makes – their truthfulness can only be seen if they live up to their promises. We have oriented ourselves in such manner, that we let not our talk, but our results define us.

We have helped hundreds of clients from all walks of life and most were satisfied with our quality of work. Since we continuously deliver outstanding results, we have developed a very strong and loyal customer base of different business. And its only growing fine like a bottle of old wine.

Keeping Ourselves Updated

One of the many aspects is to keep ourselves updated. We update ourselves on a daily basis by constantly reading more and more of latest technology. Google launches 2-3 updates on a daily basis. Yes, you read that right – google updates itself daily and you may now imagine how slit throat the competition is.

Google releasing 2-3 broad core updates each year that serve as an important and quintessential milestone. Surely, we keep ourselves aligned with the terms and policies of google and other search engines as well. This helps us constantly acclimatize to changes occurring in technology and applying them successfully in business. All in all, by updating ourselves, we are able to produce discernible results which are quite visible.

Transparency

We believe that a relationship of truth, measured in terms of results can only be produced, if there is transparency. First of all, we do not have any proclivity to lean towards quick result producing albeit negative strategies. Namely black and grey hat SEO. We strongly encourage building of business by pure elbow-grease and with blue collar work.

Keeping in line as to what the search engines want and feeding them more of it. This may take some time, but produces an over-the-top stable ground upon which your business would rest.

SEO is only one facet of the ranking. Website is important too.

Search engine optimization is just one part of the job – we also delve deeper into your business and look out for more obstructions which are impairing your success. Little do people know, that website also plays and equal if not more important role, in helping you rank. This means your website must also be extremely strong, eminently healthy, quick to load, responsive and meet all the parameters of core web vitals.

This type of website is a lot more conducive over a weak, debilitated and lopsided website. How the website performs is also an indispensable ranking factor. This is the level of painstaking we go through so as to deliver the results as per the client’s wishes.

Why are EBS’ SEO services better than the rest?

We at EBS continuously thrive to become the best SEO providing platform across the world. And we take high all the important measures to be come up as a reliable and trustworthy organization.

Experience

All our SEO professionals are highly trained, educated in the field of search engine optimizations and top tier performers. We execute complex projects with fantabulous results at relatively faster pace than our competitors. With such a vast experience from every aspect of SEO enables us to identify and tackle a problem quite quickly.

Dedication and Discipline

At EBS, we are solely dedicated to the purpose of driving traffic on our client’s website via SEO. We ensure to pour in with all our intellect backed by total dedication and absolute discipline.

And with our technical expertise and hardwork, we ensure to deliver miraculous results consistently and constantly.

Relationship and Results

What is the realm of our SEO domain reflecting clearly in the results we have delivered so far to all our clients. Instead of us saying all our winning stories, we will let you have a word with our clients.

We are able to keep our relationship intact with our customer and keep it blossoming only by delivering conducive results. Results, which keep our clients with us and allows us to grow a strong and healthy relation between us two.

We Understand The Market

The market of SEO is constantly changing. The search engines are evolving, and the new algorithms are continuously pouring in. This makes all the more important for us to be on our toes all the times. We have a habit of voraciously feeding ourselves with any new update that can affect the SERPs. And we always look forward to implementing it without a second’s delay.

Transparency

The dedication that we have towards our work is simply unparallel and unprecedented. Unlink our competitors, many of whom use smoke and screen tactics, we root ourselves in complete transparency. We share weekly and monthly reports of work statistics.

It contains all the details of the work that we perform for your over the course of our professional relation. You, as a client, have the complete liberty to cross verify and raise question if in case have any doubt.

Budget Friendly SEO Packages

We at EBS comprehend that no two businesses can be the same. And one set of SEO strategy would neither work nor is to be implemented in all the other set of businesses. SEO services can be particularly financially problematic for the new businesses that have just begun operations.

Therefore, we have various SEO packages tailored specifically to suit business of different and all sizes. Our SEO services commence from as low as 99 dollars a month – making it super easy for anyone to subscribe to us. We are more than sure – that you would be able to find a price friendly SEO package at our platform suiting your needs.

Locations where we serve our SEO Services

EBS is quite vibrant and serves its client’s around the world. Some the popular hotspots for our clients are – Delhi, Mumbai, Ahmedabad, Bangalore, Chennai, Kolkata, Noida, Gurugram, Jaipur, Pune, Chandigarh, Kerala, Mohali, Vadodara, Trivandrum, Tamil Nadu, Faridabad, greater Noida, Patna, Jalandhar, Lucknow, Dehradun, Bhubaneshwar, Ghaziabad, Kochi, Navi Mumbai, South Delhi, Indore, Thane.

We also serve internationally as well. Here are some of the locations where we serve of SEO services.

Dubai, Australia, Toronto, Singapore, Melbourne, Canada, Denver, London, America, Washington DC

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FAQs

How does search engine optimization (SEO) work?

Search engine optimization – i.e. SEO works by optimizing all the parameters of your website or your digital content so it starts to show up in SERPs. The very aim of SEO is to optimize your webpages so that they rank at the top for any given search query.

How to improve search engine optimization?

You can improve your search engine optimization by simply taking care of your local SEO, technical SEO, on page and off page SEO. There are a bunch of optimization techniques – and you need to implement together and with efficiency.

What is SEO services?

SEO services are webpage optimizing services so you can appear at the top of the SERPs for a given search. The whole technique of SEO services is – to allow your brand to appear more often and possibly on top of the search results.

Do SEO services work?

Yes, SEO services work. And not just they work, if you execute the SEO strategy correctly, it would make you a fortune. SEO has the power to get you clients that you can convert them into sales. Each company puts in about 10% of their revenue back into SEO.